The Story Behind Luma Mirrors

Fast forward 13 years Laura founded Luma Mirrors. A brand that quickly carved out a niche for bespoke, design-led illuminated and framed mirrors. Organically crossing over from hotels into the marine industry supplying and installing to cruise ships, led by our sister fit out company Gemm London.

Family values have consistently underpinned the businesses, promoting a culture of collaboration, trust, and dedicated service. Laura’s sister, Marian Martinez, joined the business, bringing her personable, likeable nature and genuine passion for building client relationships. The sisters share a love for a good laugh and never miss a chance to lighten the mood, bringing a sense of humour and fun to the company culture.

Luma Mirrors thrives on relationships, attention to detail, and a strong service ethos. This ethos is deeply rooted in Laura and Marian’s upbringing in the hospitality industry. Their father, an award-winning Hotel Director in Ibiza, inspired their meticulous approach to service.

Born in Mallorca and raised in Ibiza, the bilingual sisters grew up behind the scenes at their father’s hotel, where they learned the art of good old-fashioned hospitality first hand. They experienced the intense rhythm of end-of-season refurbs, where precision and timing were everything. Their father’s perfectionist nature set the standard, ensuring each refurbishment was completed to the highest finish.

These early lessons shaped their understanding of delivering on time, managing complex projects, and creating lasting impressions and values that continue to drive Luma Mirrors today.

As a female-led business, both Gemm London and Luma Mirrors has overcome challenges to establish itself as a respected and reliable partner to designers, contractors, GM’s and hoteliers. We celebrate individuality in all its forms, including neurodivergence, and value the unique perspectives that each person brings.

At Luma we believe that great design begins with understanding people. We create more than mirrors, we craft thoughtful, beautiful pieces that reflect the heart of hospitality. Because for us, it’s not just business its family.